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OMD retains £10m Shop Direct search business CampaignLive By Maisie McCabe, campaignlive.co.uk, Tuesday, 15 May 2012 11:40AM Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom. and more »

TV buying admin process faster than ever, say media agencies, thanks to CARIA ... PR Newswire UK (press release) Peter King, TV research manager, OMD, adds: "What used to take buyers a whole day now takes just 40 minutes." At ZenithOptimedia, trading director Yatin Patel endorses this view: "The Link between CARIA® and Mediaocean reduces the time our people spend ... CARIA's Link is now available to agenciesMediaTel Newsline all 4 news articles »

Premier Inn picks MG OMD for media CampaignLive By Maisie McCabe, campaignlive.co.uk, Thursday, 17 May 2012 10:45AM Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account. It is understood that, although there was no formal ...

Zhenai Extends Contract With OMD After 3-Way Pitch Asia Media Journal Guangzhou, China, 17 May, 2012 – Zhenai.com, the leading online matchmaking site in China, retains OMD China for media assignment and extended the partnership to cover advanced analytics services. This comes as a result of a 3-way pitch involving ...

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